HOCN
Journal

Notes from the mill.

What we learn between the loom and the sample table — on fibre, dyeing, print and the small decisions that decide whether a bulk order matches the first sample.

What “60% recyclable” actually means in a fabric order
Sourcing note · 12 January 2026 · 5 min read

What “60% recyclable” actually means in a fabric order

Recyclable is a property of the fibre. Recycled is a property of the supply chain. Buyers mix the two up constantly, and it costs them at the audit stage.

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Ecovero, Tencel, Sorona — a buyer’s note on three fibres
Fibre notes · 8 December 2025 · 6 min read

Ecovero, Tencel, Sorona — a buyer’s note on three fibres

Three names that appear on almost every spec sheet we send out, and three very different answers to the question "what should this dress feel like?"

Yarn-dye or piece-dye: how the colour gets into the cloth
Process · 19 November 2025 · 5 min read

Yarn-dye or piece-dye: how the colour gets into the cloth

Two cloths can look identical on a hanger and behave completely differently in production. The difference is decided before the loom, not after.

Reading a spec sheet: width, weight, shrinkage
Sourcing note · 27 October 2025 · 4 min read

Reading a spec sheet: width, weight, shrinkage

Three numbers decide whether your costing is right. Two of them are usually quoted in a way that hides the third.

Digital print and foil: what the hand actually feels like
Process · 30 September 2025 · 4 min read

Digital print and foil: what the hand actually feels like

A metallic surface photograph is misleading. What the buyer needs to know is how it behaves after twenty washes and how it cuts on the table.

Why the sample room still decides the order
Inside · 14 August 2025 · 3 min read

Why the sample room still decides the order

A screen can show you a colour. It cannot show you how the cloth falls off the edge of a table.